Monday, December 16, 2002

AlphaDogs continues to attract New Clients, experience Record Growth


Post-production house chosen to put the finishing touches on popular television shows and refine business presentations

AlphaDogs, Inc., a post-production studio focused on keeping clients “ahead of the pack,” continues to gain momentum in Hollywood with a string of impressive projects for cable television and major business organizations.

Today’s news follows last month’s announcement that AlphaDogs had been selected for post-production work on MTV’s Tough Enough. Founded earlier this year, AlphaDogs has experienced rapid success and a growing client base in just months.

“Our challenge is to make each finished project match the director’s and producer’s vision,” said Terence Curren, president of AlphaDogs. “Thanks to the technical expertise and creative vision of the AlphaDogs team, we believe that AlphaDogs is producing some of the highest-quality work in Hollywood. Our continued growth shows that production companies, entertainment studios and businesses think so, too.”

The projects were led by Curren and Russell Frazier, senior designer/animator at AlphaDogs. The majority of graphics and effects were created using Avid® Symphony™ and Adobe® After Effects®.

Television Projects
House Hunters and Weekend Warriors (Home and Garden) — AlphaDogs completed all finishing elements for these two popular television programs, including online editing, color correction, and creation of titles and credits.

Ripley’s Believe It Or Not! (TBS) — Curren has edited Ripley’s Believe It Or Not! since its inception three years ago. Woodridge Productions, producers of Ripley’s, continue to trust AlphaDogs with the complex post-production process. The show incorporates digital, filmed and still images of varying quality levels, including archived footage from the Ripley’s vault. AlphaDogs must make sure that every image looks perfect and help the show deliver its trademark punch. Curren makes extensive use of Avid Symphony effects and numerous third-party effects plug-ins to achieve the show’s distinctive look.

Worst Case Scenario (TBS) — Woodridge Productions, the group behind the highly successful Ripley’s Believe it or Not! has recently taken over production of Worst Case Scenario, a show based on the popular book series. Woodridge assigned the post-production work to Alpha Dogs based on Curren’s Ripley’s expertise. For Worst Case Scenario, AlphaDogs is responsible for such effects as heavy graphics layering and color correction.

Organizational Projects
Cedars-Sinai — AlphaDogs edited a promotional video announcing plans for the S. Mark Taper Imaging Center, to be part of world-renowned medical facility Cedars-Sinai. The final project, which incorporated a number of diverse file formats, was imported into and edited in Avid Symphony and ultimately output to digital video.

Ernst & Young — AlphaDogs completed three Ernst & Young projects. The first was the prestigious 2002 Entrepreneur of the Year Awards video presentation, which AlphaDogs completed in less than three weeks. The presentation was approximately an hour in length, and was created and edited entirely in Avid, with graphics imported from Adobe After Effects. In addition, AlphaDogs completed work on two Ernst & Young presentations. For one of the presentations, AlphaDogs color-corrected, titled and had the audio mastered in Symphony in just two days. The presentation ran approximately 10 minutes and was used by Ernst & Young as a testimonial video for a major media organization.

Lexani Wheel Corporation — AlphaDogs completed a 12-minute demonstration tape for this luxury alloy wheel manufacturer. The tape, for display at trade shows and in retail outlets, was finished in just three days to meet Lexani’s deadline. AlphaDogs used a combination of online and offline editing to incorporate numerous effects and graphics, as well as color-correct the project.




About AlphaDogs

Founded in 2002, Burbank-based AlphaDogs, Inc. quickly established themselves as leaders and innovators in the rapidly changing digital post arena. The company maintains an early adopters edge; testing and assimilating leading technologies to keep ahead of the pack with solutions such as the RED camera and were the first post house in Los Angeles to take delivery of the Avid Symphony HD editing system. Personal attention from a seasoned award-winning team assures client satisfaction accompanies each cost-effective delivery of superior post production services—from editing and audio re-recording to broadcast design & effects.

AlphaDogs is home to the popular Editors' Lounge and headquarters of the growing media transfer specialty service Digital Service Station; now serving California, Colorado, Florida, Illinois and Ohio. AlphaDogs is located at 1612 West Olive, Suite 200, Burbank, CA 91506.

Visit the AlphaDogs team on the web: www.alphadogs.tv.

Monday, November 4, 2002

AlphaDogs is Tough Enough for MTV

Post-production studio selected to design main titles
for MTV and WWE’s Tough Enough third season

AlphaDogs, Inc., a post-production studio focused on keeping clients “ahead of the pack,” today announced that it has completed work on the main titles for the third season of Tough Enough, a production of MTV and World Wrestling Entertainment, Inc. Tough Enough currently airs Thursdays at 10 p.m. Eastern Time on MTV.

AlphaDogs spent nearly a month creating two versions of the main title opening for Tough Enough as well as the show’s bumpers. The result of AlphaDogs’ work is a rapid collage of wrestling action that also highlights the personalities of this season’s contestants. Inspired by the gritty, rough “feel” of the show, AlphaDogs proposed a concept in which images would tear away to reveal the next image.

The lead designer on the project was Russell Frazier, senior animator/designer at AlphaDogs. The finished composites were created in uncompressed video using Adobe® After Effects®.

In the past, members of the AlphaDogs team have worked on other MTV productions, including MTV’s Road Rules, ABC’s Making the Band and MTV’s The Osbournes.



About AlphaDogs

Founded in 2002, Burbank-based AlphaDogs, Inc. quickly established themselves as leaders and innovators in the rapidly changing digital post arena. The company maintains an early adopters edge; testing and assimilating leading technologies to keep ahead of the pack with solutions such as the RED camera and were the first post house in Los Angeles to take delivery of the Avid Symphony HD editing system. Personal attention from a seasoned award-winning team assures client satisfaction accompanies each cost-effective delivery of superior post production services—from editing and audio re-recording to broadcast design & effects.

AlphaDogs is home to the popular Editors' Lounge and headquarters of the growing media transfer specialty service Digital Service Station; now serving California, Colorado, Florida, Illinois and Ohio. AlphaDogs is located at 1612 West Olive, Suite 200, Burbank, CA 91506.

Visit the AlphaDogs team on the web: www.alphadogs.tv.