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February 21, 2011
AlphaDogs Editors' Lounge to Feature the Latest From Sony and Avid
Burbank, CA—Burbank-based AlphaDogs Post Production has announced they will be hosting the February Editors’ Lounge in conjunction with Key Code Media. This month’s topic will feature product and workflow demonstrations from Sony. The event will be held on Friday, February 25th at 6:15 p.m. at Key Code Media, 270 S. Flower St., Burbank, CA.
Sony will showcase advanced workflows for HDCAM SR and XDCAM. HDCAM SR material can now be ingested and edited natively in the new Avid Media Composer 5.5 The long awaited ability to ingest XDCAM’s proxy video with high-resolution audio is now a reality. Media Composer goes where other video editing systems leave off. Now more open and interactive than ever, you can work with practically any media format and expand your capabilities with options from Avid and third-party manufacturers.
Sony also will demonstrate the features of the PMWF3 camcorder that provides stunning picture quality, shallow depth of field, and a proven post-production workflow. The F3 extends the popular EX line to include a full 35MM sensor. Sony’s latest display technology including the newly announced BVME series that delivers stunning pictures and blacks that exceed CRT will also be included.
The Editors’ Lounge is a hip forum where post production professionals come together to learn about the latest trends in post and network with industry peers. For more information or to RSVP please visit www.editorslounge.com
For additional information please contact
Julie Leibovitz
(818) 456-4149
Julie(at)alphadogs.tv
www.alphadogs.tv
•
About AlphaDogs
Founded in 2002, Burbank-based AlphaDogs, Inc. quickly established themselves as leaders and innovators in the rapidly changing digital post arena. The company maintains an early adopters edge; testing and assimilating leading technologies to keep ahead of the pack with solutions such as the RED camera and were the first post house in Los Angeles to take delivery of the Avid Symphony HD editing system. Personal attention from a seasoned award-winning team assures client satisfaction accompanies each cost-effective delivery of superior post production services—including editing, color correction, 5.1 audio, motion graphics, visual effects, DVDs, media transfers, duplication, production offices, and system rentals with 24/7 tech support.
AlphaDogs is home to the popular Editors' Lounge and headquarters of the growing media transfer specialty service Digital Service Station; now serving California, Colorado, Florida, Illinois and Ohio. AlphaDogs is located at 1612 West Olive, Suite 200, Burbank, CA 91506.
Visit the AlphaDogs team at www.alphadogs.tv.
Burbank, CA — Burbank-based AlphaDogs Post Production has announced it has been chosen to complete online editorial services for 10 episodes of Desert Car Kings, a new reality show for The Discovery Channel that takes an inside look at the restoration process of classic vehicles as they are re-built for auction. The series airs Wednesdays on The Discovery Channel at 10pm EST.
Reality shows can present unique demands when it comes to post production “As with most reality shows, the footage can be all over the map,” says AlphaDogs president, Terence Curren. “But our team specializes in bringing out the best from every project.”
That devotion has earned AlphaDogs a loyal following of clients including Producer Brian Knappmiller. Knappmiller was first introduced to AlphaDogs over three years ago and has continued to bring projects to the facility since. Knappmiller comments, “The best thing about the team at AlphaDogs is that they care. You never feel like you are just another client, or another paycheck. It’s very apparent that the folks at AlphaDogs love what they do, and that directly carries over to the effort and quality of work they bring to every project. Whenever I have a new project, they are always my first call for all things post production.”
In the case of Desert Car Kings, the task of turning footage into a story fell to finishing editor, Herrianne Cayabyab who used Avid’s Symphony Nitris DX. “We follow the offline platform for our finishing tasks,” noted Cayabyab, “If they use Media Composer, it’s a Symphony finish, if they use Final Cut Pro, then that project would go through our FCP finishing pipeline.”
One of the distinct challenges faced during post on Desert Car Kings were iris changes within the camera, which cause exposure changes during a shot that can be jarring to the viewer if not corrected. Cayabyab comments, "With the Nitris software we are able to add keyframes to the color grade which allows me to correct any iris shifts. They then appear more transitional in nature and go unnoticed to the viewers at home. The clients have been extremely pleased with the results." Cayabyab also used the secondary color correction feature in the Symphony to help pull out the rich blue skies of the Arizona desert.
Desert Car Kings follows the McClure family as they and their crew restore classic American cars in the Arizona desert. Applying the same loving care as the McClure family, the AlphaDogs team helps imbue the show with a luster deserving of the subject’s automobiles. Each episode ends with the auctioning off of the restored car while hoping to make a fair profit. The McClure’s lot has over 10,000 rust free cars, which they use for both classic car parts, and as a source for restorations.
Desert Car Kings is produced by True Entertainment for Discovery Communications and The Discovery Channel.
For additional information please contact Julie Leibovitz (818) 456-4149 Julie(at)alphadogs.tv www.alphadogs.tv
•
About AlphaDogs
Founded in 2002, Burbank-based AlphaDogs, Inc. quickly established themselves as leaders and innovators in the rapidly changing digital post arena. The company maintains an early adopters edge; testing and assimilating leading technologies to keep ahead of the pack with solutions such as the RED camera and were the first post house in Los Angeles to take delivery of the Avid Symphony HD editing system. Personal attention from a seasoned award-winning team assures client satisfaction accompanies each cost-effective delivery of superior post production services—from editing and audio re-recording to broadcast design & effects.
AlphaDogs is home to the popular Editors' Lounge and headquarters of the growing media transfer specialty service Digital Service Station; now serving California, Colorado, Florida, Illinois and Ohio. AlphaDogs is located at 1612 West Olive, Suite 200, Burbank, CA 91506.
Visit the AlphaDogs team on the web: www.alphadogs.tv.
Burbank, CA—Burbank-based AlphaDogs Post Production hosted their first Editors’ Lounge of 2011 in January with over 80 people in attendance. The event included new software demos from Boris FX, Imagineer Systems, and Intelligent Assistance.
James Rankin, founder and artistic director of Light Space and Time Digital, showcased the latest features of the Boris Continuum Complete 7 AVX plug-in collection that brings over 200 filters to Avid editing and finishing systems. The new Version 7 release features lens blur effects, a video noise reduction tool, a new OpenGL particle engine, and new on-screen overlay control widgets for streamlined workflow. Other features include the ability to uprez NTSC standard definition video to full 1080P and beyond with high quality, Pixel Fixer to eliminate dead pixels, and an incredible Optical Stabilizer tool. One of the more unique features that was demonstrated is the Smooth Tone filter that allows blemishes to be smoothed while maintaining detail and contrast in the talent's face. Mocha tracking data can also be imported. Rankin comments, “Discovering these plugins really opened a creative door for me that not only gave me more options but changed my workflow. It was great to be able to share a hint of what’s possible with Boris Continuum Complete.”
Mary Poplin, Imagineer Systems’ LA-based product specialist, demonstrated mocha Pro, the Company’s newest 64-bit all-in-one VFX master tool set. Based on Imagineer’s award-winning planar tracking technology, mocha Pro combines and delivers all the planar tracking and rotoscoping from mocha, adds compositing tools for match moving, auto image and wire removal, clean plate generation, lens distortion correction and stabilization, all in one desktop application. Mary added, “When I first discovered mocha as a stereoscopic artist, matte painter and roto artist in the industry, I was amazed at how it cut my workflow in half! I completed scenes for stereoscopic conversion in a single day with mocha that I know would’ve easily taken me three days to complete otherwise. So I was very excited to present mocha Pro to an audience of my friends and colleagues at the Editor’s Lounge; I knew they’d appreciate just how much mocha Pro can impact their day-to-day workflow!”
Technical guru and Co-founder of Intelligent Assistance, Philip Hodgetts revealed amazing things that can be done with the various Intelligent Assistance plugins for Final Cut to maximize your workflow. As well as showing a range of production utilities and the groundbreaking First Cuts software, Hodgetts previewed a new version of their paper-cuts application prEdit that works with standard transcripts, making it much easier for everyone to use. Hodgetts comments, "When I was working on the the Floyd Lippencott documentary, I realized I was not only building my edit more quickly, but working with the text so easily encouraged me to cut more tightly, giving a much faster-paced first assemble."
The next Editors’ Lounge will be held in conjunction with Key Code Media on Friday, February 25th at 6:15pm with product demonstrations and workflows from Sony.
To learn more please visit www.editorslounge.com.
For additional information please contact
Julie Leibovitz
(818) 456-4149
Julie(at)alphadogs.tv
www.alphadogs.tv
•
About AlphaDogs
Founded in 2002, Burbank-based AlphaDogs, Inc. quickly established themselves as leaders and innovators in the rapidly changing digital post arena. The company maintains an early adopters edge; testing and assimilating leading technologies to keep ahead of the pack with solutions such as the RED camera and were the first post house in Los Angeles to take delivery of the Avid Symphony HD editing system. Personal attention from a seasoned award-winning team assures client satisfaction accompanies each cost-effective delivery of superior post production services—including editing, color correction, 5.1 audio, motion graphics, visual effects, DVDs, media transfers, duplication, production offices, and system rentals with 24/7 tech support.
AlphaDogs is home to the popular Editors' Lounge and headquarters of the growing media transfer specialty service Digital Service Station; now serving California, Colorado, Florida, Illinois and Ohio. AlphaDogs is located at 1612 West Olive, Suite 200, Burbank, CA 91506.
Visit the AlphaDogs team at www.alphadogs.tv.
